Ambassador Saša Mart meets Proudly South African CEO

15. Sep 2026.
Ambassador of the Republic of Serbia to South Africa Saša Mart met today at the Embassy of the Republic of Serbia in Pretoria with Eustace Mashimbye, CEO of Proudly South African.

The discussion focused on the opportunities that EXPO 2027 Belgrade offers to South Africa to showcase its potential, products, companies and opportunities for cooperation with partners from Serbia and other participating countries.

Particular attention was given to opportunities for strengthening economic and business cooperation between Serbia and South Africa in the context of South Africa’s participation in EXPO 2027 Belgrade, as well as to the potential for the international exhibition to further connect the two countries’ business communities and promote South Africa in Serbia.